ANALYSIS OF VISITOR SATISFACTION POST REVITALIZATION OF JAM GADANG TOURISM AREA IN BUKITTINGGI

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Published Jun 29, 2021
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Vol 1 No 1 (2021): JUNE 2021

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Hifzanul Hakim
Universitas Negeri Padang
Trisna Putra
Universitas Negeri Padang

Abstract

The city of Bukittinggi is a favorite tourist destination in West Sumatra, one of the main attractions of the City of Bukittinggi is the Jam Gadang area located in the city center, as well as the Landmark of the City of Bukittinggi. The Jam Gadang area was completely revitalized in 2019 by the City Government of Bukittinggi, which carried out an overhaul of the area around the Jam Gadang with intending to increase the convenience of visitors and make the Jam Gadang area better and able to attract a lot of tourist interest, from observations and interviews with visitors still being found some disadvantages after the revitalization, including the shady area around the Jam Gadang area has been much reduced so that during the day it looks dry. 


The research that the researchers conducted was descriptive quantitative research, the population in this study were visitors who had the aim of visiting the Jam Gadang area for sampling for this study using a sample grouping technique, namely purposive sampling, the sample or respondent had special criteria, namely that they had visited the area. Jam Gadang before revitalization. The research sample consisted of 100 respondents.


The data processing and analysis technique in the research the researchers did was descriptive, to get the data frequency results, the data were processed with the SPSS 16 application and found the results in the form of average, maximum, minimum, median, and standard deviation values. The results of research on visitor satisfaction after the revitalization of the Jam Gadang area obtained 37% of 100 respondents stated that they strongly agree that they are satisfied with the tourist area of ​​the Jam Gadang after the revitalization and 37% of 100 respondents said they were satisfied with the tourist area of ​​the Jam Gadang after the revitalization.

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Hakim, H., & Putra, T. (2021). ANALYSIS OF VISITOR SATISFACTION POST REVITALIZATION OF JAM GADANG TOURISM AREA IN BUKITTINGGI. International Journal of Tourism and Hospitality Management Studies, 1(1), 12-17. Retrieved from http://ijthms.ppj.unp.ac.id/index.php/IJTHMS/article/view/3

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